Buyers Guide 2.0

By admin / March 15, 2012 /

Most organizations today have a website, a blog, and newsletter; they publish case studies and white-papers, and run webinars – telling the world why they are so successful and great to work with. To this, cutting-edge marketing organizations add a YouTube channel, Facebook page, and Twitter account, because they want to join the conversation and…

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Putting the Buyer back in Buyers Guide

By admin / March 1, 2012 /

In their widely-acclaimed book ‘Putting the Public Back in Public Relations’,  Brian Solis and Deirdre Breakenridge describe how social media changes the rules of public relations; how blogs, social networks, and online forums have changed the dynamics of influence. Today, new information is readily shared among peers and monologue has changed to dialogue, bringing a…

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Why Do Suppliers Join an Association?

By admin / February 15, 2012 /

Regardless of all other stated intentions, suppliers join an association because they believe it helps them drive more business to their doorstep. Membership in the association provides them with programming and services, which can result in new business opportunities.To accomplish that, associations offer several tools to their members:•    Networking events•    Membership directory•    Suppliers directory In…

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Schools Abroad Benefit from Webinars

By admin / February 1, 2012 /

Many countries have school networks outside of their homeland, designed for their citizens working abroad who want their children to learn its home culture and language.  Typically, these schools are located around major world cities and schooling is offered for around 3-5 hours weekly outside of regular local school hours. The main reason for teachers…

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To Buyers Guide Publishers: “Allow Your Vendors to Join the Conversation”

By admin / January 11, 2012 /

Traditionally, Buyers Guides are static publications ranking the products of different vendors according to the insight of an industry expert. The publisher generates income by selling the publication and its updates, and by selling advertising space to vendors. Sometimes these publishers are criticized for having a selection process of products determined by only a few…

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The ‘Social’ Buyers Guide

By admin / December 5, 2011 /

Online “Buyers Guides” offer a one-stop shop for buyers to find and compare vendors in specific markets.  These often are used both as a service for their community members and a revenue source for the host organization, which include: Industry or Trade Associations, Chambers of Commerce, Online Marketplaces, Procurement Networks, Magazines and Media, Franchise Organizations,…

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Turn Temporary Efforts into Permanent Assets with an Events Archive

By admin / September 28, 2011 /

Events require time and money to organize, advertise, collect registrations, arrange speakers, and host.  Typically, this effort is lost once the event ends – the content and interactions that made the event so valuable no longer benefit the host. Today, an effective events archive allows you to convert your events into permanent assets that drive…

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The Event Landing Page Turns Invitees Into Attendees

By admin / September 16, 2011 /

Your event’s landing page must do three things—give the complete context so the viewer can immediately decide if they should participate, provide a simple path to register, and allow participants to expand your audience through social networks and viral invitations. Here’s what looks for in the Event Landing Page: 1.    Event Context:  The event’s…

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The Events Calendar Demonstrates Activity In Your Areas of Expertise

By admin / September 12, 2011 /

Whether a simple list or graphical calendar, the events calendar charts your organization’s activities.  But it can be much more: by including topics and presenters, you demonstrate your expertise, leadership, and active participation in specific subject areas. Here’s what looks for in an organization’s Event Calendar or event list: 1. Visible: The calendar is…

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New Update to Our Platform for Online Events  

By admin / September 7, 2011 / believes that online events should be easy and inexpensive.  This week, we will release version 6.7, which continues our progress towards these goals. We have added Adobe Connect as a conferencing platform alongside our existing Webex option.  Connect allows up 100 participants with an excellent VOIP option for presenters and participants.  We have also…

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