ASAE 2014 – ATD & Webvent Share New Ideas for Revenue and Audience Engagement

August 11, 2014 (Nashville, TN)

Nearly 6,000 association professionals and industry partners attended the ASAE 2014 Annual Meeting & Exposition hosted in Nashville, TN. The joint Association for Talent Development (ATD) and Webvent session, “Generate 6-Figure Non-dues Revenue through Web Content”provided attendees with a fresh perspective on content programming, webcast delivery, and revenue potential for their associations.

Over a hundred association executives attended the ASAE Learning Lab series on Monday, with interests ranging from technology, delivery, revenue generation, and content building. Webvent co-founder Rick Borry, Ph.D. and ATD marketing executive Dawn Baron presented a case study highlighting the ATD’s successful webinar/buyer’s guide program. The session shared how ATD leverages the Webvent Professional Content Network to reduce staff webcast workload, leverage sales opportunities, and deliver new media options to connect suppliers and members through content interest.

Rick Borry shared, “Webvent’s partnership with ATD and their media sales team, Network Media Partners, has built a strong foundation around content-focused audience engagement and revenue generation with the ATD advertising community. ASAE’s Annual Meeting provides an excellent channel to share that message with other association executives, and gain new ideas our association colleagues can benefit from now, in real time”


The key takeaways from the presentation were:

  1. ATD prioritizes webcasts as both an audience engagement tool and revenue opportunity. Webvent’s Professional Content Network helped to increased the number of webinars ATD annually hosts by 300%, while reducing workload. The ATD program is on pace for over 100,000 registrations in 2014.
  2. Quality content yields a quantity of valuable metrics: Higher web traffic has been a key factor for increased sponsorship sales, yielding a 5x increase to a six-figure, non-dues revenue stream.
  3. Content options provide purposeful positioning for advertisers. Coupling webinars and sponsor profiles has transformed the ATD buyer’s guide into a dynamic and profitable Professional Content Network


About Webvent

Webvent, Inc. partners with associations to build experiences that bring professionals and suppliers together through expert content. Professional Content Networks – our online B2B advertising properties – help associations share content through sponsored webinars, white papers, product showcases, and buyer’s guides. This results in member benefits and additional non-dues revenue streams for our partners.


About ATD

The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations. These professionals take the knowledge, skills, and abilities of others and help them achieve their full potential. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD supports the work of professionals locally in more than 125 chapters, international strategic partners, and global member networks.


About Network Media Partners

Located in Hunt Valley, Maryland, Network Media Partners, Inc. is a privately owned, full-service business-to-business association services firm currently serving over two dozen clients nationally. Since 1982 the firm has partnered with associations of all shapes and sizes, globally, nationally and regionally, to launch and sustain successful custom publishing and event solutions. Network provides media sales, content and design services, event management, market research and consulting services.