Live From ASAE – The Value of the IT and Marketing Partnership


December 5, 2013 (Washington, DC)

Dawn Baron and Rick Borry joined Lauren Janik of Personify after their presentation at the ASAE Technology Conference & Expo 2013 to talk about the value of the IT and Marketing partnership. They discuss how working in silos is a thing of the past and the key to success is collaboration, partnership and communication.

About ASAE

ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Their members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.


About Personify

Personify, formerly TMA Resources, delivers the software, consulting, interactive web solutions and cloud hosting solutions that help leading associations and other non-profit organizations optimize relationships to achieve sustainable success. Their solutions help your organization better understand, track and manage the individual interests, behaviors and transactions of constituents in order to enhance loyalty, increase engagement and grow revenues.


About the American Society for Training & Development

ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and development professionals. ASTD’s members come from more than 100 countries and connect locally in more than 120 U.S. chapters and with more than 20 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.