The Events Calendar Demonstrates Activity In Your Areas of Expertise
Whether a simple list or graphical calendar, the events calendar charts your organization’s activities. But it can be much more: by including topics and presenters, you demonstrate your expertise, leadership, and active participation in specific subject areas.
Here’s what Webvent.tv looks for in an organization’s Event Calendar or event list:
1. Visible: The calendar is worthless if your audience cannot find it; it should be obvious from your web site’s home page how to view your events.
2. Up-to-date: Automatically list and update events – nothing ruins a first impression like month-old events listed under “Coming Soon”
3. Inclusive: Include future and past events, web-based and in-person events, to show your audience when and where they can connect and learn
4. Comprehensive: Besides the obvious date and title, each event should include brief information about the presenter, description, and host – in an attractive and concise listing
5. Detailed: Click on any topic or presenter to view more details of what the event is about, biographies of presenters, who should participate, and how to register.
6. Permanent: Past events should have direct links to view recordings, slides, transcripts, questions, etc. This converts your temporary content into a permanent, searchable asset.
7. Subscribeable: Your most die-hard fan won’t be visiting your events list every day to anxiously await the next posting. Add a “Subscription” option with an RSS or email delivery mechanism to stay updated on additions to the events calendar.
Organized this way, the events calendar becomes a key part of your organization’s ongoing conversation with your community. It becomes a central place from where you schedule, invite, prospect, alert, and engage; and not a mere listing of dates and times.
Webvent.tv believes that online events excellence should be easy and inexpensive. Click here to receive a FREE “Webvent Score” that rates your events program against these best practices and more. Comment below if you’ve found other best practices for your Event Calendar.