The Events Calendar Demonstrates Activity In Your Areas of Expertise

Whether a simple list or graphical calendar, the events calendar charts your organization’s activities.  But it can be much more: by including topics and presenters, you demonstrate your expertise, leadership, and active participation in specific subject areas.

Here’s what looks for in an organization’s Event Calendar or event list:

1. Visible:
The calendar is worthless if your audience cannot find it; it should be obvious from your web site’s home page how to view your events.

2. Up-to-date: Automatically list and update events – nothing ruins a first impression like month-old events listed under “Coming Soon”

3. Inclusive: Include future and past events, web-based and in-person events, to show your audience when and where they can connect and learn

4. Comprehensive: Besides the obvious date and title, each event should include brief information about the presenter, description, and host – in an attractive and concise listing

5. Detailed: Click on any topic or presenter to view more details of what the event is about, biographies of presenters, who should participate, and how to register.

6. Permanent: Past events should have direct links to view recordings, slides, transcripts, questions, etc.  This converts your temporary content into a permanent, searchable asset.

7. Subscribeable: Your most die-hard fan won’t be visiting your events list every day to anxiously await the next posting.  Add a “Subscription” option with an RSS or email delivery mechanism to stay updated on additions to the events calendar.

Organized this way, the events calendar becomes a key part of your organization’s ongoing conversation with your community. It becomes a central place from where you schedule, invite, prospect, alert, and engage; and not a mere listing of dates and times. believes that online events excellence should be easy and inexpensive.  Click here to receive a FREE “Webvent Score” that rates your events program against these best practices and more.   Comment below if you’ve found other best practices for your Event Calendar.