Why Do Suppliers Join an Association?
Regardless of all other stated intentions, suppliers join an association because they believe it helps them drive more business to their doorstep. Membership in the association provides them with programming and services, which can result in new business opportunities.
To accomplish that, associations offer several tools to their members:
• Networking events
• Membership directory
• Suppliers directory
In the offline world, these tools are valuable but limited – by time and location. But when placed online, these limitations disappear. For example: members presenting webinars of interest to the association community brings networking opportunities regardless of location and time. And members sharing content like webinar recordings, videos, and white papers through the buyers guide, makes the guide a valuable source of information – far beyond simple contact details.
When the Association’s programming and services are such that any supplier member can ‘push out’ information – to demonstrate thought leadership, share content, and deliver a positive experience to potential buyers or business partners, it will help them feel good about their involvement in the association.
Webvent provides networked webinars and buyers guides for associations – please comment below and let us know what issues your association faces with your online events and suppliers directory.